Best Stop OOPS!

Well-known German firm Adidas plans early next year to start the production of the cheap, the  so-called one euro shoes for the population of  the third world countries.

The project is carried out in collaboration with Nobel Laureate Muhammad Yunus of Bangladesh.

Will the shoes actually cost 1 euro or more, has not been decided. However, the information that Adidas-Group is willing together with Nobel Laureate Muhammad Yunus offer such shoes to the market corresponds to the realty – said on Sunday, 15 November, the representative of Adidas, Jan Fleece.

Thus, he confirmed the information about the company plans, which was previously distributed by the German newspaper Frankfurter Allgemeine Sonntagszeitung.

The production of  cheap shoes will be carried out within the so-called social business project, under which the product is sold at the price of its cost, that is it covers only the cost of material and workmanship.

The pilot project, which will start in 2010, provides that for the beginning batch of athletic shoes with affordable prices will be made  for the residents of Bangladesh.

The protocol of intent has been signed by the leadership of Adidas-Group.

Bildunterschrift: Still remains an open question, will the sports shoes, produced by Adidas  within the project to the support of third world countries, have the company logo in the form of the famous three stripes.

It is possible that in the framework of the project implementation its organizers will refuse the use of the trademark.

Currently, this issue is under discussion.

The initiator of the project was  an entrepreneur from Bangladesh, Muhammad Yunus – Nobel Prize Winner.  He received the award for his efforts on economic and social development and poverty reduction.

The purpose of the project is to ensure people of  poor regions with goods, which would be produced locally and sold at an affordable price. Thus, it would have helped the creation of more jobs in poor countries.

This is not the first project of its kind in the world. Thus, the fund OLPC (One Laptop Per Child)  developed and disseminated cheap laptops to the the schools of  poor countries of , the so-called hundred-dollar laptops.