Frida Gustavsson for H&M Winter 2011
Square jackets, voluminous skirts, knitwear are permanent trend of this year – color block - these are the things to wear in winter that H&M fashion brand offers. Recently the first pictures of winter lookbook have become available in the network.The main face of the collection was the Swedish model Frida Gustavsson,who is not working with H&M for the first time (we have seen Frida in swimwear campaign of H&M, as well as in H&M 2011 lookbook spring-summer collections).This time photoshoot was directed by photographer Andreas Shodin. Frida’s winter image turned out pretty strong and concise. But the colors and patterns added provocative ease to the atmosphere of austerity. In general, look at new images from H&M!

