November 30th, 2011
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Square jackets, voluminous skirts, knitwear are permanent trend of this year – color block - these are the things to wear in winter that H&M fashion brand offers. Recently the first pictures of winter lookbook have become available in the network.The main face of the collection was the Swedish model Frida Gustavsson,who is not working with H&M for the first time (we have seen Frida in swimwear campaign of H&M, as well as in H&M 2011 lookbook spring-summer collections).This time photoshoot was directed by photographer Andreas Shodin. Frida’s winter image turned out pretty strong and concise. But the colors and patterns added provocative ease to the atmosphere of austerity. In general, look at new images from H&M!
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Advertising campaign of the H&M new youth collection spring /summer 2011 is permeated with the rapid rhythms of a large modern city:the elegance and good taste from Lanvin. Swedish fashion giant combines in it an animalistic skin prints in jeans style.
Models are dressed in soothing warm tones inspired by the sunny California landscapes, has incorporated the spirit of rock &roll, youth and freedom. Democratic clothing at very affordable prices which will make diversity in your wardrobe: jeans, shirts, jackets, trousers and pullovers.
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Last spring, H&M released a collection of clothes made of organic materials under the name ” The Garden Collection”. The line was very popular among consumers, despite the fact that a third of things, as it was soon revealed consisted of genetically modified cotton. The launch of a similar line has been announced recently by the brand called ” Conscious Collection”. All the things in it are made from organic cotton, Tencel and polyester recycling.
The leitmotif of the collection became white. Lace was chosen as a finish and while creating men’s clothing brand focused on Preppy style. Clothes for the children will also be presented in the collection. On the shelves of worldwide H&M stores Conscious Collection will appear from April 14.
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